A review of influencer partnership models on boosting online sales: Evidence from a fashion brand in Lagos, Nigeria
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the study
Influencer partnership models have emerged as a key strategy for fashion brands to boost online sales by leveraging the credibility and reach of social media influencers. This study reviews various partnership models used by a fashion brand in Lagos to drive e-commerce performance. By analyzing collaborations ranging from sponsored posts to long-term brand ambassadorships, the research explores how different models influence consumer purchasing decisions (Adeniyi, 2023). In Lagos, where fashion trends are rapidly evolving, effective influencer partnerships can create buzz and drive conversions. The study also examines factors such as influencer authenticity, audience alignment, and content quality, while addressing challenges like oversaturation and ROI measurement (Okeke, 2024). The aim is to determine best practices that optimize online sales through strategic influencer collaborations.
Statement of the problem
Despite the growing use of influencer partnerships, many fashion brands in Lagos experience inconsistent online sales outcomes. Challenges include selecting the right influencer models, misalignment between influencer content and brand values, and difficulty in measuring campaign effectiveness. These issues hinder the potential of influencer marketing to drive sales and build long-term customer loyalty. This study seeks to address these challenges by reviewing the different partnership models and identifying the factors that contribute to successful online sales performance (Adeniyi, 2023; Okeke, 2024).
Objectives of the Study
To review various influencer partnership models and their impact on online sales.
To identify key factors that drive successful influencer collaborations.
To propose recommendations for optimizing influencer partnership strategies.
Research Questions
How do different influencer partnership models affect online sales for a fashion brand in Lagos?
What factors contribute to the success of influencer collaborations?
How can fashion brands optimize influencer partnerships to boost online sales?
Significance of the study
This study is significant as it provides insights into effective influencer partnership models that drive online sales. The findings will help fashion brands in Lagos refine their influencer strategies, resulting in increased conversions and improved ROI. By highlighting best practices, the research contributes to the broader field of digital marketing in the fashion industry (Okeke, 2024).
Scope and limitations of the study
The study is limited to examining influencer partnership models for a single fashion brand in Lagos, Nigeria, and does not extend to other industries or geographic regions.
Definitions of terms
Influencer Partnership Models: Different types of collaborations between brands and social media influencers, including one-off sponsored posts and long-term ambassadorships.
Online Sales: Revenue generated through digital channels.
Fashion Brand: A company that designs, produces, and markets clothing or accessories.
Related Project Materials
An Investigation of Electoral Violence and Its Impact on Youth Participation in Politics: A Case Study of Zaria Local Government, Kaduna State
Background of the Study
Electoral violence remains one of the most significant barriers to youth participation in politi...
An examination of online banking security measures on reducing cyber risks in finance: a case study of Citibank Nigeria
Background of the Study
Online banking security is a critical concern in the digital era, as cyber risks continue to evolve in complexity...
An examination of sustainable waste management strategies in Kebbi State
Background of the Study
Effective waste management is a critical component of environmental sustainability, particularly...
An Evaluation of the Role of Business Analytics in Driving Digital Transformation: A Study of Corporate Firms in Jigawa State
Background of the Study
In the rapidly evolving business environment, digital transformation has become essential for or...
MICROBIAL CONTAMINATION OF YOGHURT
ABSTRACT
Generally, Yoghurt is made from a standardized mixture of milks. It has evolved over the y...
Enhancing Teacher-Student Communication through Mobile Platforms in Secondary Schools in Damaturu Local Government Area, Yobe State
Background of the Study
Effective communication between teachers and students is essential for a successful learning exp...
An Exploration of the Role of IT Ethics in Data Privacy Protection: A Case Study of Businesses in Kebbi State
Background of the Study
Data privacy is a critical concern for businesses operating in a data-driven economy. The ethical use of IT resou...
The Role of Photo Essays in Highlighting Poverty Challenges in Jibia Local Government Area, Katsina State
Chapter One: Introduction
The Effect of Workplace Policies on Maternal Mental Health in Taraba State
Background of the Study
Workplace policies play a significant role in shaping the mental health and wel...
An investigation of hospital-acquired infections and their statistical impact on patient outcomes in Zamfara State
Background of the Study
Hospital-acquired infections (HAIs), also known as nosocomial infections, are infections that patients acquire wh...
